Top 50 Most Popular Marketing Books


1. Permission Marketing 2. Purple Cow 3. All Marketers Are Liars 4. Positioning 5. Blink: The Power of Thinking Without Thinking

1. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Seth Godin | avg rating 3.94–27,947 ratings — published 2014


2. Purple Cow: Transform Your Business by Being Remarkable

Seth Godin | avg rating 3.76–57,724 ratings — published 2003


3. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin | avg rating 3.88–24,595 ratings — published 2005


4. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Al Ries | avg rating 4.05–26,228 ratings — published 1980


5. Blink: The Power of Thinking Without Thinking

Malcolm Gladwell | avg rating 3.90–662,991 ratings — published 2005


6. The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell | avg rating 3.93–901,669 ratings — published 2000


7. Contagious: Why Things Catch On

Jonah Berger | avg rating 3.88–56,493 ratings — published 2013


8. Tribes: We Need You to Lead Us

Seth Godin | avg rating 3.82–75,237 ratings — published 2008


9. Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Martin Lindstrom | avg rating 3.75–18,480 ratings — published 2008


10. Ogilvy on Advertising

David Ogilvy | avg rating 4.16–13,291 ratings — published 1983


11. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore | avg rating 3.96–42,166 ratings — published 1991


12. Marketing Management

Philip Kotler | avg rating 4.10–16,568 ratings — published 1967


13. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk | avg rating 4.10–14,881 ratings — published 2013


14. Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith | avg rating 3.97–16,652 ratings — published 1997


15. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

W. Chan Kim | avg rating 3.87–71,379 ratings — published 2004


16. Influence: The Psychology of Persuasion

Robert B. Cialdini | avg rating 4.18–148,789 ratings — published 1984


17. The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson | avg rating 3.80–39,967 ratings — published 2006


18. Principles of Marketing

Philip Kotler | avg rating 4.09–7,700 ratings — published 1980


19. Trust Me, I’m Lying: Confessions of a Media Manipulator

Ryan Holiday | avg rating 3.88–15,099 ratings — published 2012


20. Confessions of an Advertising Man

David Ogilvy | avg rating 4.07–7,737 ratings — published 1963


21. Linchpin: Are You Indispensable?

Seth Godin | avg rating 3.85–72,356 ratings — published 2010


22. Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath | avg rating 3.96–138,106 ratings — published 2006


23. Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

Seth Godin | avg rating 3.94–10,516 ratings — published 2000


24. Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Brian Halligan | avg rating 3.89–5,400 ratings — published 2009


25. Why We Buy: The Science of Shopping

Paco Underhill | avg rating 3.89–24,571 ratings — published 1999


26. To Sell Is Human: The Surprising Truth About Moving Others

Daniel H. Pink | avg rating 3.86–38,051 ratings — published 2012


27. Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely | avg rating 4.10–153,600 ratings — published 2007


28. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi | avg rating 4.02–2,344 ratings — published 2013


29. Brandwashed

Martin Lindstrom | avg rating 3.77–6,798 ratings — published 2011


30. Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars

Ann Handley | avg rating 3.93–4,857 ratings — published 2010


31. Platform: Get Noticed in a Noisy World

Michael Hyatt | avg rating 4.05–9,125 ratings — published 2012


32. Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek | avg rating 4.07–134,124 ratings — published 2009


33. Scientific Advertising

Claude C. Hopkins | avg rating 4.17–2,403 ratings — published 1923


34. Unmarketing: Stop Marketing. Start Engaging.

Scott Stratten | avg rating 3.98–4,931 ratings — published 2010


35. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson | avg rating 3.94–6,247 ratings — published 1984


36. Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition

Al Ries | avg rating 4.10–1,711 ratings — published 1985


37. Crush It!: Why Now Is the Time to Cash In on Your Passion

Gary Vaynerchuk | avg rating 3.87–43,478 ratings — published 2009


38. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley | avg rating 4.04–5,916 ratings — published 2014


39. Youtility: Why Smart Marketing Is about Help Not Hype

Jay Baer | avg rating 4.03–2,377 ratings — published 2013


40. Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler | avg rating 3.99–2,524 ratings — published 2007


41. The Brand Gap

Marty Neumeier | avg rating 4.00–4,842 ratings — published 2003


42. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Al Ries | avg rating 4.03–23,398 ratings — published 1993


43. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Al Ries | avg rating 3.96–3,171 ratings — published 1998


44. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Luke Sullivan | avg rating 4.15–4,023 ratings — published 1998


45. No Logo

Naomi Klein | avg rating 3.87–41,805 ratings — published 1999


46. The Thank You Economy

Gary Vaynerchuk | avg rating 3.84–20,071 ratings — published 2010


47. Tested Advertising Methods

John Caples | avg rating 4.24–2,379 ratings — published 1980


48. Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Jay Abraham | avg rating 3.97–10,605 ratings — published 2000


49. The Referral Engine: Teaching Your Business to Market Itself

John Jantsch | avg rating 3.88–3,324 ratings — published 2010


50. Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug | avg rating 4.27–13,721 ratings — published 2000


All images is from Pixabay. Data is collected from Goodreads.com.